Branding Domains Click here to Register and/or Contact Us to request our Domain & Website Branding Services.
Your Domain name is the most important marketing tool you have. It's not only your "virtual online real-estate", but Your domain is the first thing your audience sees and your first chance to generate a response from a consumer. Do they visit or move on? This decision is hugely impacted by the effectiveness of your domain. Important Questions:
Is your domain easy to spell?
Does the domain have any dictionary meaning?
Is the domain one or more words?
Does the domain include hypens or numbers?
Does your domain have linkbacks?
How is your domain ranked on Alexa.com?
Is your domain published on search engines? Nobody knows this better that large corporations who have spend millions on solid brandable domain names. In one famous example venture capitalists California paid $7.5 million to acquire Business.com. Even forsalebyowner.com fetched $835,000.
Crazy isn't? But big business knows that these domains are worth because that domain will bring in sales for years and years to come. They can build it, promote it, brand it and it will work for them forever. Dictionary words are considered "Pre-Branded" while other domains such as "Ebay.com" & "PayPal.com" which are not a dictionary word has become a synonym for "online commerce" due to successful promotional and branding campaigns. Having a dictionary word domain does not guarantee online success, rather only makes branding much easier. Domains names such as "Yahoo.com", "Itunes.com", "Napster.com", "Google.com", "Skype.com", and others are NOT dictionary words - yet they have been branded into the heads of people worldwide. Even two word, hyphenated branded domains have a market:
Internetbank.com $92,800
E-Privacy.com $35,080
eloans.net $6,060
Ez-HomeLoans.com $4,725
venture-capital.net $14,510
officetravel.com $2,625
qalaxycafe.com $1,890
When you are marketing your site, business, product, services, etc., you must have a catchy name that is not only seen, but also heard and remembered by your audience.
Important Branding Note: 78% of the top rated domains are .com. People identify the internet with .com. The simple fact is branding a .com domain name is far easier than branding a .net, .tv, .org, etc. domain.
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Branding Domains
